Target Corporation Essay Example | Topics and Well Written Essays - 1250 words

Target Corporation - Essay Example The full name of the retail store known as Target is Target Corporation. This name came to be known in 1962. Target Corporation has a main headquarters located in Minneapolis, Minnesota. The main headquarters is located right downtown. Other smaller offices are also located in Minneapolis, Minnesota. The state of Arizona is home to the financial headquarters for Target Corporation. Target Corporation also has two banks that are located in Sioux Falls, North Dakota and Salt Lake City, Utah (Target2011). These many different headquarters allow for target to provide appropriate customer service and financing. Target Corporation was not always known as the Target that is today. The first Target store was opened in the 1900’s and named Good fellows. Good fellows produced dry goods. The store was located in downtown Minneapolis. It wasn’t long before the company became known as the Dayton Company. Later in the 1960’s the first Target store was opened. The store was loc ated in Roseville, Minnesota. The store quickly became popular and expanded to the now known Target Corporation. This rapid growth came from a strong founder. The founder of Target Corporation is George Dayton. George Dayton was born in 1857. George was born in New York. Throughout his career he stumbled upon a retail store that his bank had foreclosed on (Soylent Communications 2011). This business venture was the start of many other additions. George acquired more popular retail stores such as Mervyns, Hudson’s and Marshall Fields. These many retail mergers led to the current Target Corporation. These mergers also proved the strength that Target Corporation has. George’s determination allowed him to become a successful business man and build Target Corporation to what it is today. The original business of Target Corporation was a Dry Goods retail store. It wasn’t long before the Good Fellow Dry Good’s Company became known as one of the number one suppli ers of retail goods. Products originally sold were retail items like other department stores. Target Corporation sells various products. Products range from children’s clothing, canned goods, jewelry and electronics. Target Corporation is a one stop shop for popular products. Target Corporations owns a majority of manufacturing facilities that help keep the price of goods low. The Target Corporation has a history as many different companies. Target Corporation is responsible for the Merger of many popular retail chains. In 1956, Target Corporation was responsible for the very first shopping center that had two different shopping levels. This new shopping center became the new face of shopping centers in America. Soon after Target Corporations two story shopping center, many similar shopping centers such as malls were spreading throughout the country. The target store was the first of its kind. The Target store of 1962 was able to offer discounted retail items. Offering discou nted items made Target a popular retail chain. The 1960’s and 1970’s were huge decades for Target Corporation. During this time, there were large mergers and the announcement of Target Corporations entering into the stock market. Another merger with Marshall Field’s later took place in the 1990’s. This final merger allowed Target Corporation to become huge generating over $30 billion dollars (Target2011). The success of Target stores led to the sale of Marshall Field’

Assignment 3 Essay Example | Topics and Well Written Essays - 250 words

Assignment 3 - Essay Example For many barriers of communication to be avoided, members ought to hold mediated meetings in order to resolve their differences and map the way forward to success. If the group faces innumerable conflicts, the first resolution should be allowing everyone to participate fully in deliberation proceedings. Leaders ought to advise members to listen to each other’s point of view on the topic under discussion. Through this, every member feels appreciated, and they work harder, towards the success of the group. Secondly, members should appreciate, be respectful and aim at creating a healthy relationship with other group members, their opinions notwithstanding. When members set up such a mood, everyone feels appreciated and respected. This boosts the morale of every member, enhancing teamwork and self-esteem (Stern, 2003). Thus, everyone feels welcome to produce viewpoints in group deliberations and discussions. This behavior results into positive success in all the activities of the group. Finally, members should propose solutions to crises, in the course of operations of the group. This method, known as brainstorming, aims at uniting them to a common bottom-line. After proposals to the solution of group issues, members should arrive at a reasonable, fair and plausible agreement. This agreement automatically benefits the entire group. The combined efforts of the members are more immense than proposals of a single member of the group. Therefore, cohesion helps to resolve many

The Taxonomy of Three Homo Species

The Taxonomy of Three Homo Species Max Rivera Exploration: Every person today is the same species and genus as each other, Homo sapiens (4). This species of the Homo genus is what is the modern man is considered [JB1]today (4). People were not always of this species however, due to evolution and adaptation. It has been suggested [JB2]that modern humans evolved from a primal human-like species that came from East Africa (2, 6). It was from this primate ancestor that many species of the Homo genus were born, but only one species has survived up to the current day, which is us. Currently there have been fourteen different species of hominin that existed in history including Homo Sapiens (7). So how, genotypically, with regard to [JB3]mitochondrial cytochrome b, and phenotypically, with regards to posture and skeletal structure, do Homo Sapiens relate Homo heidelbergensis, Homo sapiens neanderthalensis, andHomo sapiens denisova? Using the NCBI website I will look at how a[JB4] modern human compares to each of these species Humans belong to the family known as the great apes, or Hominidae. This group includes chimpanzees, gorillas, bonobos, and humans (2). Each of these species has similar traits, including hands and feet, five digits on each hand and foot, being mammals, etc. However, each of these species and genus are different because of their taxonomy. Homo heidelbergensis was an early hominid species that lived around the 700,000 200,000 years ago[JB5] in Europe, Africa, and possibly Asia[JB6]. This species was the first early hominid that was adapted [JB7]to living in colder environments, thanks to their smaller bodes conserving more heat, and their capabilities of being able to control fire. Evidence is seen [JB8]from fire tools and burnt wood sites in Israel. They hunted larger game thanks to their wooden spears which is apparent due to remains of animals at the time being discovered [JB9]with H. heidelbergensis fossils and tools. This species also was the first of the early hominids to use na tural structures as a method of shelter as seen by a site called Terra Amata in France. This species also has been found [JB10]to be the ancestor of both Neanderthals and the modern H. sapiens, which leave people wondering what was the ancestor for H. heidelbergensis (3, 5). Homo sapiens neanderthalensis, or the Neanderthal man, are H. sapiens closest extinct human relative. This can be seen [JB11]due to the certain facial features and that are similar to [JB12]those seen in people today, such as defined cheekbones, big noses, and a noticeable brow above the eyes. Living in Europe and Asia nearly [JB13]400,000 40,000 years ago, this species was able to [JB14]survive in cold and warm conditions due their use of shelters and building of fires. Unlike H. heidelbergensis, the Neanderthal man made and wore clothing and created symbolic objects. Also[JB15] there is evidence that this species would bury their dead, often leaving the bodies with mementos such as flowers making them the ear liest species to bury their dead (8, 9). Homo sapiens denisova, or the Denisova hominid, was only recently discovered through fossils in a cave in Siberia. Only two molars and a piece of a phalange were discovered [JB16]leaving this species physical appearance to remain a mystery morphologically. However, from the DNA evidence, it was found [JB17]that this species split off from Neanderthals nearly[JB18] 600,000 years ago, living in parts of southeast Asia (1, 10). Analysis: After running each of these species through a taxonomy blast sequence, the results were amazing due to the how big each tree was. The results of each blast can be seen [JB19]in the images titled Blast 1, 2, 3, 4, 5, and 6. Three of the blasts resulted in 10 hits during the blast run, while the remaining three resulted in 50 hits during the blast run. The purpose of this was to observe the difference in result between blast hit results. Blast 1: Homo sapiens neaderthalensis 10 Blast Hits Blast 2: Homo sapiens neaderthalensis 50 Blast Hits Blast 3: Homo sapiens ssp. Denisova 10 Blast Hits Blast 4: Homo sapiens ssp. Denisova 50 Blast Hits Blast 5: Homo heidelbergensis 10 Blast Hits Blast 6: Homo heidelbergensis 50 Blast Hits The results of the blast were what expected, showing a result of how each species of Homo evolved from one common ancestor. Each graph was displayed [JB20]as a radial tree diagram due to it being the most appropriate of the graphs. With the 10 blast [JB21]hit sequence for H. sapiens neanderthalensis only 4 Neanderthal cytochrome b sequences, including the one chosen for the blast, were seen [JB22]whereas in the 50 blast [JB23]hit sequence, 5 Neanderthal sequences appeared. This change in result by the addition of one more Neanderthal sequence was probably due [JB24]to that one new sequence being of a percent identity that was adequate for a 50 blast [JB25]parameter. It possibly did [JB26]not show up in the 10 blast hit results because the identity percentage was not high enough. A similar notion can be seen [JB27]with the H. heidelbergensis. Only one result came up in the 10 blast [JB28]hit, then one more appeared in the results of the 50 blast [JB29]hit run. However, the result did not happen in the H. denisova for either of the blast trials, due to the cytochrome b on two different accessions being the highest identity percentage of the blast results. In correlation to the identity percentage values being very high on each of the blast trails, the E value for each of these graphs was an incredibly low number, being of a value between 1 x 10-4 and 8 x 10-4. These values were at such a low quantity to show how closely related each of the species in the blast were to one another. This was expected [JB30]since each of the species in the blast were of the same genus. Unfortunately, there is no data available to determine through a blast run what the common ancestor of each species is.   Ã‚   Results for seen through the table titled phenotypic comparisons seen below in Table 1. This table looks at the skeletal structure and posture of each of the 3 species in comparison to that of H. sapiens based on their skeletal structure (cranium, spine, ribs, etc.) and their posture (bipedal, arch, alignment, etc.). Species Skeletal Structure and Posture Compared to H. sapiens[JB31] H. heidelbergensis [JB32]Relatively[JB33] short adult males and females (avg[JB34] height: 5 11) Cranial capacity for average adult ~1,100 1,400 cm3 Bipedal due to thick shin bones and leg structure Average height of H. sapiens today is 6 2 (primarily for men). Cranial capacity of H. sapiens in current day is 1,200 1,700 cm3. Bipedal due to long femur bond, arched foot, and big toe being aligned [JB35]skeletally with foot structure. H. sapiens neanderthalensis [JB36] Shorter average size for males and females (avg. height: 5 3) Cranial capacity for average adult ~1200 1750 cm3 Bipedal due to long femur and arch in foot Average height of H. sapiens today is 6 2 (primarily for men). Cranial capacity of H. sapiens in current day is 1,200 1,700 cm3. Bipedal due to long femur bond, arched foot, and big toe being aligned [JB37]skeletally with foot structure. H. sapiens denisova [JB38] Species was discovered [JB39]in 2010, so no data to give facts about the Denisovans except that they are more closely related to Neanderthals than H. sapiens. Not enough data to compare this species to H. sapiens. Evaluation: Through the blast trials and skeletal structural evidence found online, the results that were expected [JB40]from the beginning of the experiment were observed[JB41]. From low E / high identity percentage value for genotypic results, to evolutionary differences in phenotypic traits. With each of the species that were input [JB42]into the NCBI blast run were all of [JB43]the Homo genus, the probability of major differences in genetic distribution would be low. Along with these low values, the identity percentages that were present in the blast run for each cytochrome b species result was high, often with a value 99 or 100%. Genotypically, each species is slightly different from one another, but this is due to said species evolving to better fit their climate and living conditions. Comparing it to the modern H. sapiens it was possible to see slight connections between each of the species (exception the Denisovan man) in terms of body posture (spine curvature) and walking ability (arche d foot and aligned big toe). From research[JB44] it was devised [JB45]how closely related modern humans are to when compared to different Homo species through genotypic and phenotypic comparisons. Works Cited Denisovans Harbour Ancestry from an Unknown Archaic Population, Unrelated to Neanderthals, Page 1. AboveTopSecret.com. NY Times, n.d. Web. 23 May 2016. The Great Apes. The Great Apes. Information Please, 10 Oct. 2000. Web. 23 May 2016. Homo Heidelbergensis. Hominidevolution . Australian Museum, 12 Apr. 2012. Web. 23 May 2016. Homo Sapiens. Human Origins Program. The Smithsonian Institution, n.d. Web. 23 May 2016. McCarthy, Eugene M. Homo Heidelbergensis. Wikipedia. Wikimedia Foundation, n.d. Web. 23 May 2016. O Neil, Dennis. Evolution of Modern Humans: Early Modern Homo Sapiens. Evolution of Modern Humans: Early Modern Homo Sapiens. N.p., 12 Apr. 1999. Web. 23 May 2016. Scientists Decode DNA of the Oldest Human Ancestor. Jengsos. Jengsos, 05 Aug. 2015. Web. 23 May 2016. Toba Through the Bottleneck and Human Evolution. Andamans. Nature Mag, n.d. Web. 23 May 2016. Walking Upright. Walking Upright. The Smithsonian Institution, n.d. Web. 23 May 2016. Wenz, John. The Other Neanderthal. The Atlantic. Atlantic Media Company, 24 Aug. 2014. Web. 23 May 2016. Grading or Evaluation Rubric Personal engagement This criterion assesses the extent to which the student engages in the exploration and makes it their own. One may recognize personal engagement in different attributes and skills. The student could discuss his or her individual interests. Also, the student could show evidence of independent thinking, creativity or initiative in the design, implementation, or presentation of the investigation. Mark Descriptor Awarded 0 This report does not meet the standards described. 2 1 The student presents limited evidence of personal engagement with the exploration with little independent thinking, initiative, creativity, or insight. The justification submitted by the student for selecting the research question and the topic under investigation does not show personal significance, interest, or curiosity. There is little evidence of personal input and initiative in the designing, implementation, or presentation of the investigation. 2 The proof of personal engagement with the exploration is evident with important independent thinking, initiative, creativity, or insight. The student showed personal significance, interest or curiosity in the justification given for selecting the research question used. The student demonstrates personal input and initiative in the designing, implementation, or presentation of the investigation. Comments on personal engagement: The student showed how the investigation was personal by using several different attributes and skills to achieve the goal. The students personal interests guided the investigation. The student showed independent thinking, creativity, and initiative in the design, implementation, and presentation of the inquiry. Exploration This criterion assesses the extent to which the student sets up the scientific context for the work, tells a clear and focused research question and uses concepts and techniques proper to the Diploma Program level. Where proper, this criterion also assesses awareness of safety, environmental, and ethical considerations. 0 The students report does not reach a standard described by the descriptors below. 4 1-2 The student named the topic of the investigation, and a research question of some relevance is stated but not focused. The background information included is superficial or of limited relevance and does not aid the understanding of the context of the investigation. The method of the inquiry is only proper to discuss the research question to a very limited extent since it takes into consideration few of the significant factors that may influence the relevance, reliability, and sufficiency of the collected data. 1. Independent variable not listed 2. Dependent variable not listed 3. Controls not listed 4. Hypothesis not presented (If , then , because ) 5. Materials specified, but incomplete 6. Procedure specified, but incomplete The report shows evidence of limited awareness of the significant safety, ethical or environmental issues that are relevant to the method of the investigation* 3-4 The student named the topic of the investigation and described a relevant but not fully focused research question. The background information included is proper and pertinent and aids the understanding of the context of the inquiry. The method of the investigation is proper to discuss the research question but has limitations since it takes into consideration only some of the significant factors that may influence the relevance, reliability, and sufficiency of the collected data. 1. Independent variable considered 2. Dependent variable considered 3. Controls showed and considered 4. Hypothesis presented in incorrect format (If -, then -, because -) 5. Materials not specified completely 6. Procedure not specified completely The report shows evidence of some awareness of the significant safety, ethical or environmental issues that are relevant to the method of the investigation* 5-6 The student named the topic of the investigation and described a relevant and fully focused research question. The background information included is entirely proper and pertinent and enhances the understanding of the context of the inquiry. The method of the inquiry is highly proper to discuss the research question because it takes into consideration all, or most, of the significant factors that may influence the relevance, reliability, and sufficiency of the collected data. 1. Independent variable named 2. Dependent variable named 3. Controls shown 4. Hypothesis presented in correct format (If , then , because ) 5. Detailed materials listed 6. Detailed procedure listed The report shows evidence of full awareness of the significant safety, ethical or environmental issues that are relevant to the method of the investigation* Comments on exploration: The student set up the scientific context for the work, telling a clear and focused research question and using concepts and techniques proper to the program. The student considered and were aware of safety, environmental, and ethical considerations. Student did not list a hypothesis, but the report alludes to the hypothesis. Deeper development of background information would improve the report. Analysis This criterion assesses the extent to which the students report offers evidence that the student has selected, recorded, processed, and interpreted the data in ways that are relevant to the research question and can support a conclusion. 0 The students report does not reach a standard described by the descriptors below 5 1-2 The report includes insufficient relevant raw data to support a valid conclusion to the research question. The student carried out some basic data processing, but it is either too inaccurate or too inadequate to lead to a valid conclusion. The report shows evidence of little consideration of the impact of measurement uncertainty in the analysis. The student incorrectly or insufficiently interpreted the processed data so that the conclusion is invalid or very incomplete (Lacking statistical analysis) 3-4 The report includes relevant but incomplete quantitative and qualitative raw data that could support a simple or partially valid conclusion to the research question. The student carried out proper, and enough data that could lead to a broadly valid conclusion, but there are significant inaccuracies and inconsistencies in the processing. The report shows evidence of some consideration of the impact of measurement uncertainty in the analysis. The student processed the data so that a broadly valid but incomplete or limited conclusion to the research question to allow a conclusion (Statistical analysis were proper mean, median, mode, Chi-square, T-test, other) 5-6 The report includes enough relevant quantitative and raw qualitative data that could support an accurate and valid conclusion to the research question. The student carried out proper and sufficient information processing with the accuracy needed to enable a reader to reach a conclusion to the research question fully consistent with the experimental data. The report shows evidence of full and proper consideration of the impact of measurement uncertainty in the analysis. The student correctly interpreted the processed data so that one can deduce a completely valid and detailed conclusion to the research question (Statistical analysis where proper mean, median, mode, Chi-square, T-test, other) Comments on Analysis: The students report offers evidence that the student selected, recorded, processed, and interpreted the data in ways that are relevant to the research question and can support a conclusion. More detailed statistical analysis would improve the report. Evaluation This criterion assesses the extent to which the students report offers evidence of evaluation of the investigation and the results of the research question and the current scientific context. 0 The students report does not reach a standard described by the descriptors below. 5 1-2 The student outlined a conclusion which is not relevant to the research question or has no support by the data presented. The conclusion makes a superficial comparison to the current scientific context. The student outlined the strengths and weaknesses of the investigation, such as limitations of the data and sources of error, but restricts the information shown to an account of the practical or procedural issues faced. The student has outlined very few realistic and relevant suggestions for the improvement and extension of the investigation. 3-4 The student describes a conclusion which is pertinent to the research question and supported by the data presented. The student describes a conclusion which makes some relevant comparison to the current scientific context. The student describes the strengths and weaknesses of the investigation, such as limitations of the data and sources of error, and offer evidence of some awareness of the methodological issues* involved in showing the conclusion. The student has described some realistic and relevant suggestions for the improvement and extension of the investigation. 5-6 The student describes and justifies a definite conclusion which is entirely relevant to the research question and fully supported by the data presented. The student correctly describes a conclusion and justifies it through relevant comparison to the current scientific context. The student discusses strengths and weaknesses of the investigation, such as limitations of the data and sources of error, and offers evidence of a clear understanding of the methodological issues involved in setting up the conclusion. The student has discussed practical and relevant suggestions for the improvement and extension of the investigation. Comments on evaluation: The students report offers evidence of evaluation of the investigation and the results of the research question and the current scientific context. An in-depth discussion and application of statistical analysis would improve report. Communication This criterion assesses whether the student presents and reports the investigation in a way that supports effective communication of the focus, process, and outcomes. 0 The students report does not reach a standard described by the descriptors below. 3 1-2 The presentation of the investigation is unclear, making it difficult to understand the focus, process, and outcomes. The report is not well structured and is unclear: the necessary information on focus, process and the student either presented the results in an inconsistent or disorganized manner or are missing. The student obscures an understanding of the focus, process, and outcomes of the investigation by the presence of inappropriate or irrelevant information. There are many errors in the use of subject-specific terminology and conventions**. Sources not properly cited and/or Works Cited page missing, not following Modern Language Association (MLA) style guidance. 3-4 The presentation of the investigation is clear. Any errors do not hamper understanding of the focus, process, and outcomes. The report is well structured and definite: the necessary information on focus, process and the results are present and presented in a coherent way. The report is relevant and concise thereby helping a ready understanding of the focus, process, and outcomes of the investigation. The use of subject-specific terminology and conventions is proper and correct. Any errors do not hamper understanding**. Sources properly cited and Works Cited page included, following Modern Language Association (MLA) style guidance. Comments on Communication: The student presented and reported the results of the investigation in a way that supports effective communication of the focus, process, and outcomes while having some errors in the correct format and MLA style guidance. Marks achieved 19 Numeric grade (based on 100%) 79.2 IB Marks Grade 5 * One should apply this indicator only when proper to the investigation. ** For example, incorrect/missing labeling of graphs, tables, images; use of units, decimal places, referencing and citations. Conversion from marks to percentage Pre-lab report 1 2 3 4 5 6 7 8 9 10 11 12 8.4 16.6 25.0 33.4

The Depression :: essays papers

The Depression Imagine for a moment, waking up one day to find yourself on a dirty floor, a pile of rags, or maybe even the street. You look down at yourself to find you're wearing the same clothes you wore yesterday, except they are completely filthy and have lots of holes in places like the knees and elbows. You have no access to a mirror to show you what you look like so you go to touch you hair with your hand and find it to be a pile of grease and dirt that obviously hasn't been washed in days, maybe even weeks. You get up and start to head for work, or school, only to realize you have no place to go. The pain of hunger eats away at you, but you just ignore it knowing that there is nothing for you to eat and you have no money to buy any food. You have no job, no money, no family, no hope. Welcome to the Depression. The 1920's was a time of great prosperity in the lives of most Americans and our natural human ignorance made us think it would stay that way forever. We had just come out of the Great War and business was booming, along with agriculture and the stock m arket. The outlook for the future was great, but people failed to understand that economies can't be on the upswing forever, it has to come down sometime. All of the signs of a depression were there; the farmers were producing too much, the uneven distr ibution of income, easy credit/huge debts, imbalance of foreign trade; people just didn't notice them. Not until October 29, 1929--BLACK TUESDAY--anyway, when the bottom of the stock market fell out, taking millions of American lives with it. Even thoug h any didn't admit it, they knew what was on the way. People who had been buying stocks on margin (10% down) suddenly found themselves penniless and in bigger debt than they could imagine. America went into a panic, pulling money out of banks in a frenz y causing many to close their doors. President Hoover tried hard to make the times better for the unemployed first by setting aside almost $800 million for public works like the now Hoover Dam. Conditions, however, failed to improve. His other policies, the Reconstruction Finance Corporat ion (RFC) and the Home Loan Bank Act, also didn't make much difference. The election of 1932 made it clear that the American people were unhappy with Hoover.

Consider the View That Only Form Matters When Properly Appreciating Art Essay

Art appreciation is the understanding of the timeless qualities that characterise all great art, and personally i feel is a subjective matter; what I find aesthetically pleasing may not apply to everyone else. There are many reasons why we value art; because it informs us, because of its expressive quality, and because of its artistic quality. In this case, the latter is being discussed, that good art is good because of aesthetic enjoyment of form, the balance and structure and proportion. Its argued that content is not important, just the formal qualities make it good art, for example Jackson Pollock, his work is based on lines and colours and is valued very highly, therefore content is irellevant. However the view that art should be valued for its expressive qualities or catharsis as Aristotle called it; the emotional purging and cleansing. He believed people watched tragedies to make themselves emotional and upset but in a way happy, as they then have purged any negative emotion they had. If art was merely something that caused emotion it would be trivial, but the fact that art can convey something that is transcendent lies its value. However the argument that forms matters shows us that anything can trigger emotions such as pity or fear, without having to be art, but formal qualities are unique. Many people value art becuase it can inform us, we value it if it is true to nature or to life. Platos imitation theory applies here, that all artists are merely copying the form so it can not be good art, but all perceptual experience involves interpretation, so there is nothing to copy. Great historical paintings can give us visual knowledge of certain points in time, but limitations with this is that anything can inform us without being art, a book can inform us but isn’t art. This ability to inform us is not what make sus appreciate it but the artistic qualities it holds; the forms, is what makes us appreciate it. But then there is the argument that form is not enough, by itself, to keep the auidence captured as beauty alone is not enough. That there has to be content to appreciate it such as a meaning, a story behind it, form lacks this ability. I personally believe that when appreciating art, form does matter. It makes a piece of art unique but i also belive that it solely matters, i appreciate its informative qualities and its expressive ones, so a good piece of artwork for me, should contain all three qualities.

Health Conscious Consumer Essay

â€Å"Health means wealth†, once an adage has now become a motto of the major food processing companies in India. And this motto is not a far-fetched perception of the current consumer needs in the Indian foods and beverages market. The Tata Strategic Management Group (TSMG), a management consulting firm has estimated the current worth of the health and wellness foods market in India at INR101.5bn and sees it potentially rising at a compounded annual growth rate of 23% to INR550bn, by 2015. This trend of consumer buying behaviour started with the weight-conscious consumer who looked for products that could aid him in losing weight, which was perceived as the easiest route to healthy living. One of the products leading this trend was the artificial sweetener with Sugarfree and Equal being the major players. But with time, the Indian consumer has evolved from weight-consciousness to health-consciousness and we have seen an uptrend in the sales of products that offer more holistic health benefits. The past decade has seen a plethora of products in this category from all major players in the Indian Foods & Beverages industry. According to the TSMG report, curd or yoghurt, flour, savoury snacks, juices and edible oils are likely to be the top five fastest-growing food categories in India by 2015. Among the savoury snacks market, the biscuits industry is poised for a very steep growth path with companies trying to promote biscuits as a healthy snack. Britannia Industries has recently rebranded itself and used the tagline ‘Swasth Khao, Tan Man Jagao’ or ‘Eat healthy, rejuvenate mind and soul’ to launch NutriChoice, a range of high-fibre, five-grain and naturally spiced biscuits earlier this year. Anuradha Narasimhan, category director, health and wellness, at Britannia Industries says: â€Å"We believe the health and wellness category in India is poised for an explosion.† Indian Branded Breakfast market is worth around Rs 300 crore. In volume terms it is 140000 tonnes. Oats market is worth around 4000 tonnes. After the Kellogg’s foray in to the breakfast market in 1990, Quaker is the only high profile product launch in this segment that might indicate major upheavals in this category. With Pepsi’s Tropicana also rebranding itself as a breakfast juice, the breakfast foods market in India has emerged as an entirely new consumption trend for these products. The branded fruit juice market in India is estimated to be worth Rs 750 crore (nectars, drinks and juices combined) and the segment is growing at about 30 per cent per annum. Big players like Dabur, Pepsi, Godrej and Parle Agro are already in the market and in view of the swift growth in the market, a newcomer like Coca-Cola Minute Maid have come into the market with new products in the recent years. The current Indian market is young – the median age is 25 years – net savvy and health conscious. It seeks an easy route to health rather than a lifestyle change. Eating healthier food is one such easy route. According to a survey conducted, nearly 64% of the consumers were consciously working to eat/drink healthy products. This statistic not only indicates the magnanimity of current market for health conscious products but also depicts the yet untapped potential of 36 % of consumers and the scope of making them health conscious for driving future growth. Health awareness Health awareness is something which the FMCG companies have been taking very seriously. They have been reemphasizing their category point of parity again and again to make the customer aware of the product. According to the survey majority i.e. 48% of the consumers came to know of the brand from the TV advertisements. A surprising statistic which came with it was that the second best method of awareness was Friends and Family which shows word of mouth marketing holds a big chunk in the brand awareness drive of brands. Consumption Pattern Marketers of all major FMCG houses have been taking consumption patterns really seriously. The consumption pattern of consumer determines what expectation does the consumer have with the meal at that time and also at times what preference he might take. The consumers were asked what time did they consume their favourite health-related product. A huge proportion of 76 % in ‘No particular Schedule’ shows the disorganized behaviour right now in the sector. Now, it is how well brands who have already entered the category differentiate itself from the other brands and organize the category well to get maximum benefits out of it. Reasons to Buy The consumers were also asked what are the major criteria they judge a health-related products on. The results shown depict how different reasons lead to preference of one product over other. It can also be considered as parameters which effect the consumers the most in this category. Firstly, a very important insight visible is that only 24 % of the people surveyed pointed out price as their parameter to decide the preferred product. Two-Thirds of the consumers use the specified nutritional value to be the deciding criterion. After establishing a strong footprint in the urban markets, the trend of health-conscious consumers is now moving to tier-II and tier-III cities and to remain competitive in these markets the companies might have to focus on creating competitive price points for their products for sustainable long-term growth in India.

Free Essays on Human Dignity

Human Dignity Theory A German philosopher Immanuel Kant thought that people occupy a special place in creation. This is an old idea from ancient times; people have considered themselves to be different from all other creatures and not just different but better. Here’s a fact, people have traditionally thought of themselves to be fabulous. Kant did. On his view, people have â€Å"an intrinsic worth† in other word â€Å"dignity† which makes them valuable â€Å"above all price†. Other animals have a value only as much as they serve the peoples purpose. Kant said, â€Å"But so far as animals are concerned, we have no direct duties. Animals†¦are there merely as means to an end. That end is man,† Lectures on Ethics (1779). We can use animals in any way we please. We do not have to back off from torturing them. Kant does mention that it is wrong to torture animals, but his reason is we might suffer indirectly as a result of it, because â€Å"he who is cruel to animals becomes hard also in his dealings with men.† So Kant’s view is mere animals have no moral importance and people are another story. According to Kant people may never be used as means to an end. I will concentrate here on Kant’s belief that morality requires that we treat persons as an end, rather than only a means. When Kant said that the value of human beings â€Å"is above all price.† He meant this as a judgment about the place of man in the scheme of things. There are two important facts about people that in his view support this judgment. First, because people have desires and goals, other things are valuable for them, in relation to their goal. Simple â€Å"things† (and this includes animals) have value only as means to ends, and it is the human ends that give those â€Å"things† value. So if I wanted to become a better chess player, a book on chess instruction will have value for me, but aside from such ends that book has no value other than the $6... Free Essays on Human Dignity Free Essays on Human Dignity Human Dignity Theory A German philosopher Immanuel Kant thought that people occupy a special place in creation. This is an old idea from ancient times; people have considered themselves to be different from all other creatures and not just different but better. Here’s a fact, people have traditionally thought of themselves to be fabulous. Kant did. On his view, people have â€Å"an intrinsic worth† in other word â€Å"dignity† which makes them valuable â€Å"above all price†. Other animals have a value only as much as they serve the peoples purpose. Kant said, â€Å"But so far as animals are concerned, we have no direct duties. Animals†¦are there merely as means to an end. That end is man,† Lectures on Ethics (1779). We can use animals in any way we please. We do not have to back off from torturing them. Kant does mention that it is wrong to torture animals, but his reason is we might suffer indirectly as a result of it, because â€Å"he who is cruel to animals becomes hard also in his dealings with men.† So Kant’s view is mere animals have no moral importance and people are another story. According to Kant people may never be used as means to an end. I will concentrate here on Kant’s belief that morality requires that we treat persons as an end, rather than only a means. When Kant said that the value of human beings â€Å"is above all price.† He meant this as a judgment about the place of man in the scheme of things. There are two important facts about people that in his view support this judgment. First, because people have desires and goals, other things are valuable for them, in relation to their goal. Simple â€Å"things† (and this includes animals) have value only as means to ends, and it is the human ends that give those â€Å"things† value. So if I wanted to become a better chess player, a book on chess instruction will have value for me, but aside from such ends that book has no value other than the $6...